Business Sales and Marketing Articles

Running a seasonal business presents a particular set of challenges-and opportunities

By Max Berry

As summer winds down, so too do a lot of small businesses, and running a seasonal business may seem like an entrepreneur's dream: Work hard for part of the year and earn enough for the whole of it. But running a seasonal business, just like any other kind, is a yearlong endeavor-one that requires meticulous time management and an extra degree of financial sav...

By Max Berry

Advertising has come a long way since the Mad Men of Madison Avenue. The Internet and so-called viral marketing have revolutionized the job once done by newspaper, radio, and television spots. But, while your small business probably doesn't have the resources for online video clips, adver-games, or mass text messages, that doesn't mean you can't employ some savvy, semi-viral strategies of your own.

First Things First

"If it'...

How to bring more jingle to your small business's coffers

By Reed Richardson

With the holidays fast approaching, some small business owners may find that they never got around to implementing those grand marketing plans they had conceived to boost sales at the end of the year. But never fear, it's still not too late to reconnect with your customers and drum up new sales. Here are some quick and easy marketing tactics that will let you do just that.

Traditio...

All Four Seasons
Running a seasonal business presents a particular set of challenges-and opportunities

By Max Berry

Running a seasonal business may seem like an entrepreneur's dream: Work hard for part of the year and earn enough for the whole of it. But running a seasonal business, just like any other kind, is a yearlong endeavor-one that requires meticulous time management and an extra degree of financial savvy. Here are ten ways to get the most out of your sea...

By Max Berry

A faltering economy may not seem like the ideal environment for attracting new customers. But, even when consumer confidence is low, there is plenty a small business owner can do to instill faith in his existing customers and court the attention of those looking for a business to believe in. The secret, as always, comes down to the golden rule: Be good to them and they'll be good to you.

Back To Basics
"If it's not essential to yo...

Broadening your network of business contacts and seeking out additional referral partners is an excellent way to let your friends build your business for you. Just make sure you return the favor

By Max Berry

You can never have too many people in your corner. That goes double for a small business owner. Without the resources for a massive advertising campaign, an entrepreneur needs to rely on a little help from his friends to spread the w...

by ZekeLL

Video marketing is a fairly new term. It means producing videos and posting them to several video sharing websites to boost your website traffic and get your name out there.

5 Reasons Why Video Marketing Is Great

1. Google is showing more and more videos in the search results.
2. Producing a video is very inexpensive and posting it is free.
3. Most video sharing services such as YouTube have several tools to help peop...
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The meaning of the adjective radical is "not bound by traditional ways or beliefs." Here are the "must dos" of a seasoned business unit's radical salesperson and marketer.

By Profit_Repair

No stone goes unturned in your search for new leads and clients; no sales idea is too silly or stupid to try; you sell to everyone, every day, no matter what their size; you sell more than you market; you utilize yield management techniques; you just do not leave collate...