Real Stories
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How We Rank Top 2 in Google! for Keyword Venture Capital 101
Posted on: Jun 26, 2009-
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Posted by:
MyCapital.com
Member since: Feb 9, 2008MyCapital.com Los Angeles, CA
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The Story
Search Engine Optimization (SEO) is a lengthy process, but once you excel at it, the benefits are really worthy of the time and efforts you put in. If you type ‘venture capital 101' in the Google! search box, you will find that the pdf ebook posted on our website MyCapital.com has ranked top #2 in Google!.
How do we achieve this? We went through painful learning processes and trial and error as most other businesses. Below are some of our findings that we hope you can find them useful.
1. Select right keywords: At first we made a mistake of selecting keywords that have highest search volumes. We thought that this will bring more traffic to our website. We were wrong about this. The best keyword is actually the least competitive keyword.
For example, we did a search on keyword ‘venture capital' in Google! and found that it has 26,200,000 competitions (as of today - June 26, 2009). In addition, the top #1 is wikipedia, which is a website we won't be able to beat. Then we did a search on keyword ‘raising venture capital'. We found that it has only 816,000 competitions, and the top #1 web is a blog that has only a PR rank of 3. This means that ‘raising venture capital' is actually the better keyword candidate than ‘venture capital'. With the same method, we have found keyword ‘Venture Capital 101'.
When you type ‘venture capital 101' in Google! search box, you will see that this keyword has only 731,000 competitions and the top #1 page only has a PR rank 1.
2. Content is king: If you download the ‘Venture Capital 101' pdf ebook from our website, you will find that this ebook has 8 pages. We have tried to give a very comprehensive guidelines on what is venture capital, how does venture capital firms work, and how to raise venture capital effectively, including dos and don'ts in raising venture capital. One thing to note is that, when we wrote this ‘Venture Capital 101' ebook, we really meant to provide useful information for entrepreneurs and startups that are looking for venture capital investment, and did not mean to use it only for SEO purpose. Therefore, our writer had not ‘stuffed' keywords into this ebook and the content is very natural.
3. URL name does matter: As you can see, our ebook is posted on our root directory, with a url named www.mycapital.com/VentureCapital101_MyCapital.pdf. You should always put the keyword in your url, and try not put it after two many subcategories. For example, a simple url such as www.mycapital.com/venturecapital101.htm is definitely better than www.mycapital.com/resources/articles/venturecapital101.htm.
4. Make sure your web page is indexed in search engines: The simplest way of doing this is to give the page a link yourself. In our case, we give this article a link on our homepage http://www.mycapital.com/. By giving yourself a link from a page that is already indexed by search engines, you ensure this page can be found by search engines.
Advice for Others
The best SEO practices are being discussed in many books today and are no more a black box like how it was five years ago. As the pay-per-click (PPC) advertising programs such as Google! AdWords and Yahoo! Search Marketing are getting more and more expensive, you really has to excel at SEO in order to survive. Since a SEO campaign generally takes at least six months to see results, you should start doing SEO for your business as soon as possible.
HCXHCX says:
Thank you for the information.
I became a member of your site and am getting responses to my request.
Thanks!
countryagent says:
Grat article with lots of good information!
MateoJ says:
Thanks for the information. By the way, don’t fall SEARCH ENGINE OPTIMIZATION into the tempting ONLINE BUSINESS trap of SEARCH ENGINES using keywords randomly SEO in order to increase your search engine rank. Tough to read, wasn’t it? Kinda made you want to scream and tear your hair out? Content above keywords. If your articles are so keyword rich that they don’t make sense, users won’t return and you’ll lose repeat revenue. All the search engine optimization in the world is useless if your users don’t stay on the site long enough to put cash in your pocket. Search engines pick up on this tricks anyway. Besides, it’s just plain dirty fighting. For more information, visit this site: http://personalmoneystore.com/Cash-Advance/
localshoppers says:
Great information about using SEO to gain organic search engine traffic.
If you are late in the game in your niche, choosing the secondary keywords is a smart move. Once you get to the top of search result with the secondary keywords, you can start planning your SEO for the main keywords.
Remember building your page rank is just part of the SEO practice. Building your site as authority in your niche will get you to the top faster. Also, the same SEO practice generate different result in different search engine. You should take Yahoo, Live and Bing search result into consideration as well.
Http://www.smartlocalshoppers.com has help many local businesses gain organic search engine traffic by implementing secondary keywords first and move to the main keyword in the crowded niche. SEO takes time to see the result. So be patient and keep eyes on your web site's ranking closely.
redleg54 says:
There is some good advice here, however it's important to note that the phrase "venture capital 101" is very seldom searched. The phrases you want to rank for need to provide some traffic or it's simply an SEO exercise. I recently received an email from a guy who said he was ranked number 1 for "name deleted that sales guy". Well, there was effectively zero searches on that phrase so what good is a #1 ranking. In finding the longer tail keywords be sure they are in fact useful! If venture capital 101 gets searches that lead to whatever it is you are looking for then great!
MediaPress9 says:
Great advice! I agree, Content is King. You would be surprised how many people still "keyword stuff" their content. Your content should flow naturally and it should be search engine friendly. I am also a writer and I have written several SEO articles for business owners. For questions, you can contact me at: writers@masterpiecewriter.com
DirtyTalkPhra says:
I got to agree with redleg54, ranking even number 1 means nothing when no one searches your keyword. I usually like to go with at least 100 searches a day in any keyword I target.
Yup content is king, but more importantly, UNIQUE content is king. You can't duplicate other peoples articles or you'll get penalized.
DirtyTalkPhra says:
I forgot to add in my earlier message that you can see an example of "natural" keyword stuffing here: http://www.dirty-talk-phrases.com
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